Degree Deodorant says it will integrate first-of-its-kind technology to study fan movement at the NCAA Men’s Final Four – the most important championship games in basketball.

Degree has already launched the first-ever deodorant activated by movement, which releases extra bursts of fragrance as a person moves, as well as the MotionSense Lab – and analyzed Stephen Curry’s on-court maneuvers last February. The brand will now take its research to the stadium. Degree will analyze how basketball fans react during a game by looking at how much they move – and sweat.

A series of real-time fan movement studies will be conducted at the 2016 Final Four in Houston. The study will be implemented at the National Semifinals on Saturday, April 2 and the National Championship Game on Monday, April 4th. Data will be captured in real-time as attendees react to the most exciting moments of the biggest games of the season.

How It Works

Degree will use Lightwave, a bioanalytics technology, to measure and analyze everything from the reaction of a buzzer beater to the results of the crowd moving in unison during “The Wave.” Lightwave technology entails deploying connected sensor devices throughout NRG Stadium, while also outfitting select fans with wearable devices.

The biometric data obtained will provide Degree further insight into human motion, allowing it to remain the most progressive and science-driven deodorant available.

Matthew McCarthy, senior director of men’s grooming for Unilever, says, “The energy at the Final Four is unlike anything in sports. The win or go home nature of the tournament creates an unrivaled level of excitement that gets fans moving more than ever. As a brand that is dedicated to studying human movement to continue to improve our products our partnership with the NCAA gives us an amazing opportunity to use a premier sporting event like the Final Four to learn how we truly react during high energy moments.”

Matt Wolfert, Director of NCAA Corporate Relations, adds, “College basketball fans are without a doubt some of the most dedicated and passionate in all of sports. Degree’s commitment to the study of movement is sure to unveil some fascinating and insightful data about crowd motion and the collective energy during the most important games of the year. This is another great example of how an NCAA corporate partner, like Unilever, gets involved and energized with our championship.”

Follow the study’s results @DegreeMen during the Final Four using the hashtag #EveryMoveCounts. 

Photo: Facebook/DegreeMen